Brand recognition is even more important now as competiton has been expanded globally. The internet allows easier access to your competitors which is no longer local or regional. If you want a market advantage, you need to elevate your brand.

Information websites (brochure sites) are one of the least accessed sites. Yet, in stark contrast your website can be one of the best—and most effecient—marketing tools you have to access your market. So create a site that engages your market's eyes and ears with visual media that offers them something useful and fashion an indelible brand.

Set your sites beyond Google Analytics, Ad-Words and other more time-consuming social-networking strategies and develop unique programs from within.